By creating a business value framework, we help you uncover what drives value for your customers.
Microsoft was preparing to launch Windows Server, and engaged Piedmont Consultants to develop a business value framework. Piedmont analyzed the new capabilities and developed a framework that customers can use to estimate the business value of key enhancements. Piedmont developed a framework that included:
The framework provided the product marketing team with the key data points required to support the value messaging of Windows Server. Sales personnel and partners depended on the framework for prioritizing the messages to customers in order to drive deployment.