Piedmont Consultants

Supporting Value-based Sales & Marketing

Piedmont Consultants

Supporting Value-based Sales & Marketing

About Us

Showing the value of technology

Piedmont Consultants is a specialized marketing firm that helps technology companies implement a value-based approach to selling products and services.

In today's market, IT decision-makers are under more pressure than ever to demonstrate the value of a solution to their organization before they receive funding. Using our approach, your organization can increase sales by giving IT decision-makers the data they need to prove a solution's value.

With our combined expertise in financial analysis, business strategy, industry verticals, and information technology, we help you create effective business-value messaging for your solutions. This messaging helps you:

  • Discover what drives value creation for your customers.
  • Exhibit the real benefits of your solutions and services.
  • Empower your sales team with tools to deliver tangible results.
  • Create a solution-based sales approach.

What our customers are saying

"The Piedmont case studies do a great job articulating business value and are a great improvement over our older case studies."
- Product Manager, Microsoft

"Today our customer placed a $5.7 million order for software. Piedmont's work on the cost-benefit analysis made that possible."
- Account Executive, Microsoft

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Role of Business Value in Selling Technology


Piedmont Consultants Brochure